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I need help creating a thesis and an outline on Evaluation of the Long-term Strategy of Starbucks Company in China. Prepare this assignment according to the guidelines found in the APA Style Guide. An
I need help creating a thesis and an outline on Evaluation of the Long-term Strategy of Starbucks Company in China. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. This essay delivers critical assessment of the plans of Starbucks company to strengthen its China operations with the help of the PESTEL analysis utilization.
Globalisation of production and investment in recent years has led to a situation where long-term capital inflows from advanced economies to developing economies is taking place at a rapid pace. No doubt this has contributed immensely to the economic growth and development of these nations. In this process while on the one hand global knowledge is being used locally, at the same time local societies too are moving towards a knowledge society with an increased level of locally produced knowledge. It is still widely believed about the developing world that most of the knowledge and the transition societies are produced outside the region. The later half of the 20th Century saw dramatic growth in industrial production and in the mass consumption in developing nations.
The Starbucks company was found in 1971 in Seattle’s Pike Place Market today it has its presence in 36 countries outside United States. It is offering more than 30 blends and single origin coffees, hand-crafted espresso and blended beverages. Company’s mission statement says, “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”
Having established itself as the world’ leading brand, the company now wants to strengthen its market in China, a big consumer market, the land of billions and vast opportunities.
