I need help creating a thesis and an outline on Shiito as a Food Spice. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

I need help creating a thesis and an outline on Shiito as a Food Spice. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. This makes it hard to get people to even like the product. I choose Shitto Spices as my reference product since it encompasses a lot of things that people need to know about brand equity and brand names.

It is true that the brand name is easy to remember and pronounce, making it very easy to recognize. However, the product does not do much in terms of eliciting faith and trust among its consumers. When people see this product, their minds should immediately envision some tasty food. However, the name does not elicit such a vision and neither does it elicit any positive associations.

Lack of brand equity for Shitto Spices has resulted in the competition getting the upper hand in the market. The greatest threat comes from established companies, most of which have a global presence. Dealing with the competition might be a bit tricky for Shitto Spices since most people in the product's target market do not even know of its existence.

The brand name Shitto does not seem to have a strong brand value. Since not many people even know what Shitto is all about, it is understandable that many potential consumers do not hold any value for the product. This is quite unfortunate since the product has the potential of growing to be one of the most sought after spices.

The brand managers who deal with Shitto need to build a strong brand image that will promote brand value. Some of the aspects of the product that the brand managers need to consider when creating a good brand name are quality, positioning, repositioning, communications, first over advantage, the long term investment and internal marketing.

Quality: this is one of the most important things of a good brand according to Aaker (1991). If a product is of high quality, it means that it offers the consumer the core benefits that he expects from it. The core benefits must be delivered well and consistently as well. High-quality products normally do very well in the market compared to those whose qualities are not so high. The brand managers of Shitto need to ensure that their customers understand and appreciate the high quality of their product if they want it to do well in the market.