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I need sample answer for following assignment. Case #2 - Cowgirl Cheese - Product Strategy in a Down Economy Unlike most cheese makers, Cowgirl
I need sample answer for following assignment.
Case #2 - Cowgirl Cheese - Product Strategy in a Down Economy
Unlike most cheese makers, Cowgirl Creamery not only makes, but sells and distributes their own handcrafted organic cheeses, giving them a competitive advantage. But despite a devoted following and growing popularity, the company's founders, Peggy Smith and Sue Conley, face numerous challenges, including cash flow and strict government regulations.
View the video titled "Growing an Artisan Cheese Business in Tough Times" at
http://www.bnet.com/2422-19516_23-375086.html?tag=content;col
