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I need some assistance with these assignment. consumer vulnerability and its exploitation Thank you in advance for the help!
I need some assistance with these assignment. consumer vulnerability and its exploitation Thank you in advance for the help! Developmental vulnerabilities: Cognitive limitations play a bit role in this type of vulnerability. These are related to comprehending what is being told, knowledge level, which includes judging, reasoning and mental development. Another factor that is part of this is the motivational factor. This concerns the adequacy concerns, security or health concerns and discovering one's individuality (Kaufman-Scarborough and Baker, 2005). These above-mentioned factors are mostly found in children, adolescent (Martin and Gentry, 1997) or elder consumers (Moschis, 1992).
Situational vulnerabilities: These may be internal or external factors affecting the consumer’s ability to interpret things and be taken advantage off. Some of these factors include personal crisis, which may involve stress-related circumstances like finance, health, injury, etc, (Gentry et al., 1995) and sometimes language barrier or inability to understand legal wordings. External factors tend to include the surrounding economy or living conditions (Lee, Ozanne, and Hill, 1999) and even the barriers preventing access.
In other words, consumer vulnerability can also be defined as a powerless state, which may arise from the discrepancies in the interactions via media or face-to-face marketing or utilizing of marketed products or services without comprehending the complete information. It can be said that the actual vulnerability always arises from the consumers’ personal state, characteristic, or conditions he/she is in during the utilization of products or services which may get stuck or slow down and may affect perceptions of one-self. .To summarize it, consumer vulnerability is entirely dependent on the individual’s state of mind and the situation he/she is in or coming from. It does not have a definitive definition because each individual has a different perception whether it fits the bill or not.
