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I need some assistance with these assignment. mcdonald going to russia Thank you in advance for the help!
I need some assistance with these assignment. mcdonald going to russia Thank you in advance for the help! Market segmentation, on the other hand, refers to the act of dividing the market into various groups, also known as segments, in order to provide the marketers with an easy way of defining the particular requirements of the various market segments so that they can be easy to provide them with the right products, at the right time, in the right quantities and price using the most effective marketing strategies. For this project, the market to be segmented here is an international market of Russia where McDonald's is entering. In order to carry out market segmentation, there are key tasks that need to be considered and include tasks like analyzing the demands of consumers, targeting the market, and developing the marketing strategy (Udel, 2014). This phase of the project will basically focus on these three tasks that are considered to segment a market.
To analyze consumer demands involves grouping consumers together with respect to their needs. In this phase, consumers with similar needs are usually grouped together. To be more precise, McDonald's deals in fast-food restaurants. They will need to carry out market research that will inform the types of foodstuff that are highly demanded in Russian restaurants. As such, they will be able to know the types of foods to supply their selected consumers with. Through market research, McDonald's will also have the opportunity to demand a pattern of its focused consumers in Russia. Demand patterns can sometimes be clustered while others can be similar. This is to mean, some customers can be having similar demands while others may have clustered demands. Once the company has known about this, it will be able to select the most appropriate strategies to handle them with.
This is a demand pattern where all the consumers have a similar demand for a particular kind of product. For instance, McDonald's might be making buggers and they might be expecting that the consumption of buggers is similar across Russia. That is the Russian like bugger in a similar way. .
