I will pay for the following essay Assignment 1: LensCrafters Case Study. The essay is to be 5 pages with three to five sources, with in-text citations and a reference page.Its stores use state-of-the

I will pay for the following essay Assignment 1: LensCrafters Case Study. The essay is to be 5 pages with three to five sources, with in-text citations and a reference page.

Its stores use state-of-the –art equipment to fit lenses and ensure that clients get the perfect lenses. In this respect, the stores have lens-stimulators that help and enable them to find the right lens for the customers’ sight. Lenscrafters provides expert care for their clients with proficient optometry doctors at each store.

The mission statement of Lenscrafters is focused on being the top provider of exceptional eye care customer services. In this view, LensCrafters uses the strategy of differentiation to gain a competitive edge over its competitors. Lenscrafters commits in providing optical services and products that customers perceive to be unique in the optical market. Every its store has lab that offers a service within one hour – a customer picks out lenses, selects a frame, and have them combine (a finished product) in one hour. In addition, LensCrafters offers an unconditional guarantee to its customers to exchange or return the glasses with ninety days if the client is not happy with the eyeglasses or sunglasses. In ensuring sustainability of its competitive advantage, LensCrafters also offers the number one protection plan that is extended on the market. The organization has doctors who provide comprehensive eye examinations for any patients. Moreover, the organization has a special program in place called ‘see now pay later that allows customers to have their purchases within a period of one year with no interest charged. The purpose of such a program is to make LensCrafters products and services affordable to everyone (Collier, & Evans, 2012).

Customer relationship management is a key operation management activity adopted by LensCrafters organization to influence customers’ experience. Through customer relationship management, the organization is in a position to collect information about its customers, analyze it and gain the understanding of