I will pay for the following essay Marketing Plan for Polo Ralph Lauren. The essay is to be 13 pages with three to five sources, with in-text citations and a reference page.Luxury goods companies like

I will pay for the following essay Marketing Plan for Polo Ralph Lauren. The essay is to be 13 pages with three to five sources, with in-text citations and a reference page.

Luxury goods companies like Polo Ralph Lauren (RL) know the value of advertising in lifestyle magazines even if many who read it are not buying from exclusive advertisers. These so-called non-users of the luxury products advertised represent a key audience who may not be able to buy the product now,

but would at least know what it is and feels aspirational towards it, so that those who buy know that others think very positively about it.

The role of promotions is along similar lines: it helps increase awareness of the product image among key customers and non-customers alike. If sufficiently attractive in the form of sales discounts through alternative distribution and selling channels, promotions can drive increased traffic through the stores, so that those who could not afford the product may be able to do try it out, which accelerates an increase in the brand's aspirational value that may lead to higher sales in the future.2

Developing an integrated marketing communications (IMC) plan for RL's fragrances is a strategic and dynamic process3 that requires knowing the corporate and brand mission, values, and needs to "create resonance and consonance in terms of brand identity".4 Knowledge of the corporate and brand strategies is crucial to establish the solid foundations on which the IMC plan must stand to "deliver clarity, consistency, and maximum impact".