I will pay for the following essay Media influence on buying. Are consumers influenced by brand awareness Is personality related to buying How ethical is the advertising of luxury brands to young peop

I will pay for the following essay Media influence on buying. Are consumers influenced by brand awareness Is personality related to buying How ethical is the advertising of luxury brands to young people/children. The essay is to be 4 pages with three to five sources, with in-text citations and a reference page.

To start with, children like buying what they are told to through adverts. They make buying decisions based on whatever they watch on Television and internet (Hoyer 101). Owing to this fact, companies make huge returns out of trust bestowed on their products by these young minds.

Nowadays, ads can virtually be accessed everywhere, in residential rooms on televisions, classrooms via the internet as students browse and in buses as they travel from one destination to another. Essentially, adverts have invaded virtually everywhere with less regard to messages they carry and the impact posed on the audience. For instance, adverts on luxurious brands such as alcohol, cigarettes among other products eventually reach youth and children whom they end up using these products out of curiosity (Hoyer, 15). Worse still, such ads are in most cases staged by famous celebrities such as musicians, actors, athletes, footballers among other successful personalities. This makes the youth and children buy the products because they want to identify with such personalities. Personality as a contributing factor to buying will as well be discussed for purposes of finding out if it determines buying decisions among the youth.

Early researchers have found interesting trends in international advertising and marketing (Okazaki 177). In one of the studies conducted in Singapore on the impact of advertising on brand selection and use the researchers found that life styles and consumption habits of young people between the ages of 12 to 20 were based on what they watch on adverts (Hoyer 63). It also emerged that such persons would most likely use luxurious brands such as soft and alcoholic drinks with less regard to the negative implication such drinks had on their health (Pride 291). In addition, those youth who identified with various personalities had a tendency of copying their behaviours such as