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Identify a business problem or opportunity at a company where you work or with which you are familiar.
- Identify the name and description of the selected company.
- Describe the problem at that company.
- Identify one research variable from that problem. Describe the methods you would use for collecting a suitable sample of either qualitative or quantitative data for the variable (Note: do not actually collect any data).
- Analyze how you will know if the data collection method would generate valid and reliable data (Note: do not actually collect any data).
I started this with McDonald's and their decline of total revenue from 2013-2017 but I do not understand how to do the bolded area above. Can you please help?