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QUESTION

Identify a business problem or opportunity at a company where you work or with which you are familiar.

  • Identify the name and description of the selected company.
  • Describe the problem at that company.
  • Identify one research variable from that problem. Describe the methods you would use for collecting a suitable sample of either qualitative or quantitative data for the variable (Note: do not actually collect any data).
  • Analyze how you will know if the data collection method would generate valid and reliable data (Note: do not actually collect any data).¬†

I started this with McDonald's and their decline of total revenue from 2013-2017 but I do not understand how to do the bolded area above. Can you please help?

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