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QUESTION
If a firm is going to prosper in the future it is going to need to be able to innovate.
If a firm is going to prosper in the future it is going to need to be able to innovate. How should a firm go about ensuring that they will remain competitive, and better yet, become a leader in the future? What steps does a company need to take to ensure that they will be successful in an unknowable future? Be sure to be specific.
