Imagine that you are the Brand Manager at Mattel responsible for the Barbie brand.

4. Imagine that you are the Brand Manager at Mattel responsible for the Barbie brand.  Describe one new product strategy and one new promotional strategy that would help  reposition Barbie. Use at least two concepts from the case and the course materials to  support each of your new strategies. Identify one risk to Mattel if it implemented each  of your newly proposed strategies (one risk per strategy, two risks total) 

https://learn.continue.yorku.ca/pluginfile.php/152604/mod_assign/intro/Barbie.pdf