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Imagine your team has been contracted to conduct some market research on behalf of OMG's. ( http://www.ca/ ). The company is quickly growing and...
Imagine your team has been contracted to conduct some market research on behalf of OMG's. (http://www.omgs.ca/). The company is quickly growing and looking at new markets.
The company has requested that the market research report contain the following information:
· Description of Market Environment
o Stability
o Ease of doing business
o Currency risk
o CA trade relationship (both general and product specific)
· Target market identification (demographic information)
· Competitor Analysis
· Recommendations
o Market Entry
o Local adaptations (4Ps)