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QUESTION
In 2009, the axe brand launched a line of hair care products to complement its existing assortment of body washes and deodorants, hoping to leverage the axe brand equity to expand into a new category
In 2009, the axe brand launched a line of hair care products to complement its existing assortment of body washes and deodorants, hoping to leverage the axe brand equity to expand into a new category of men's personal care products. this is an example of a manufacturer taking advantage of
