In the CSU Online Library, using the Business Source Ultimate database, search for and read the article titled "How Barbie Lost her Groove," by Nash...

In the CSU Online Library, using the Business Source Ultimate database, search for and read the article titled "How Barbie Lost her Groove," by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:

Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.