ING, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attneded by

ING, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attneded by over one million fans and watched by approximately 300 million viewers worldwide. The ING logo and name appear throughout the rac course. ING most likely sponsors the even in order to appeal to which type of public?