INSTRUCTIONS Write a 3-4-page paper in which you create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan WILL include the

INSTRUCTIONS Write a 3-4-page paper in which you create a written strategic communications plan for the professional communication challenge or opportunity of your choice. 

Your plan WILL include the following opening paragraph:

The challenge of running a meeting in two remote locations is being able to communicate effectively in spite of the distance between all parties involved. Generally speaking, conventional meetings are held in a central meeting place with the meeting conductor and audience being present in the same location; however, today’s technological advances allow for meetings to be held at any time and place regardless of where the meeting conductor and audience are located. The goal of this assignment is to outline reasons why a meeting would be held with parties located in remote locations, how these meetings should be held, and ways to hold them in such a manner that these meetings get the most meaningful impact and efficient use of attendees’ time and resources.

The rest of the paper will answer the following questions:

Goal 

a) What goal or outcome do you want to achieve with this communication? 

i. Is it clear, concise, and actionable? 

Audience 

a) Who is your target audience? 

i. What are the professional positions of the audience members? 

ii. What demographic characteristics will the audience comprise? 

iii. What is your relationship to the audience? 

iv. What background knowledge and expertise does the audience have? 

v. What does the audience know, feel about, and expect concerning this communication? 

vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience? 

b) What information is available about your audience? 

i. What research/sources will you use to obtain information about the audience? 

ii. What conclusions have you been able to draw about the audience? 

c) What tone will you use to convey your message? 

i. Is the setting casual or formal? 

ii. Is the communication personal or impersonal? 

Key Message 

a) What is the primary message you must convey to your audience? 

i.Is the message compelling and memorable? 

ii.Is the message clear and concise? 

iii.Is the message aligned with your audience’s goals and needs?

Supporting Points 

a) What three to four points, reasons, or justifications support your message? 

i.What research/sources will you use to obtain facts/data about your message? 

Channel Selection

a) What communication style will you employ (Tell/Sell or Consult/Join), and why? 

b) What channel(s) will you use to deliver your message, and why will they be the most effective? 

c)What purpose is served by each channel you have selected? 

Action Request 

a) Is your call to action you are making to your audience clear, concise, and easily actionable?

Note: You may create and establish all necessary assumptions needed for the completion of this assignment. The scenario is yours to explain.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.  

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.