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Integrated Marketing Communications A marketing communications planning concept. Recognises the value of a comprehensive plan. A plan that evaluates...
It is an essay question/business report. The question asks about the importance of IMC (Integrated Marketing Communications). Make sure that you clearly answer the question. Write your answer in report-style, with an introduction, headings, sub-headings, points, conclusion, etc. Just 500-600 words are OK.
4 points: perspectives on consumer behavior, the communication process, objectives & budgeting, creative strategy.