Internal analysis · Define internal analysis and describe why an internal analysis is important. Identify

Internal analysis

· Define internal analysis and describe why an internal analysis is important. Identify

the main elements of an internal analysis. (Theory).

· Examine the current internal marketing environment, highlighting the most influential factors. (Application).

o Among the factors and analysis identified in your research as important, ensure to also include a comprehensive audit and evaluation of the current marketing positioning, targeting and marketing mix.