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International Pictures is trying to decide how to distribute its new movie 'Claws'.
International Pictures is trying to decide how to distribute its new movie 'Claws'. 'Claws' is the story of an animal husbandry experiment at the University of Southern Queensland that goes astray, with tragic results. An effort to breed meatier chickens somehow produces an intelligent, 200 kilogram chicken that escapes from the lab and terrorises the campus. In a surprise ending the chicken is befriended by coach Tim Galvano, who teaches it how to play Rugby and help his team win State, National and World Championships. Because of the movie's controversial nature, it has the potential to be either a smash hit, a modest success, or a total bomb. International is trying to decide whether to release the picture for general distribution initially or to start out with a 'limited first-run release' at a few selected theatres, followed by general distribution after 3 months. The company has estimated the following probabilities and conditional profits for 'Claws':
PROFITS (Millions of $)Level of successProbabilityLimited releaseGeneral distributionSmash.32212Modest.498Bomb.3-10-2
International can run sneak previews of 'Claws' to get a better idea of the movies' ultimate level of success. Preview audiences rate movies as either good or excellent. On the basis of past experiences, it was found that 90% of all smash successes were rated excellent (and 10% rated good), 75% of all modest successes were rated excellent (25% rated good) and 40% of all bombs were rated excellent (60% rated good). The cost of running sneak previews is not cheap. Currently, this stands at $1m.
What is the opportunity loss for a General Distribution for a Smash level of success?
