Intro to Marketing

Select ONE of the macroenvironments (DEMOGRAPHICS, CULTURAL, ECONOMIC SITUATION,POLITICAL REGULATORY, SOCIAL TRENDS,OR TECHNOLOGICAL ADVANCES) of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category. What do you think are the three major trends in the environment that have the potential to impact the marketing of the selected product category?

Can the demand for this product category change? Why? Would this demand impact the immediate environment for it? What new competitors, if any, will emerge for it? How should a firm in that product category adapt their product to anticipate the impact on these changes?

Submit your answers in a three to four-page Microsoft Word document.  Use APA guidelines for your submission.