It is said that sound information is important in order to produce superior value and satisfaction for customers. Describe the steps in a marketing...

It is said that sound information is important in order to produce superior value and satisfaction for customers. Describe the steps in a marketing research process. Be sure to describe how each step (particularly steps two and three) can be applied to gather data about a product or service. 

You must first identify your example organisation, and its products/services and markets, in enough detail for the marker to assess the appropriateness of your answer. 

Marketing management,