JetBlue had developed a proposal for operating three private deicing stations along with two hold locations in Logan Airport.

JetBlue had developed a proposal for operating three private deicing stations along with two hold locations in Logan Airport. One challenge with this proposal would be convincing JetBlue executives to invest in space owned by the airport.

The Decision

Deason needed to quickly make a decision about which option to select and present to JetBlue’s executive team. It was clear that control of the Earhart pad would be operationally advantageous, but was the benefit enough to justify the cost?