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This week, you learned about AP-style writing for the media. The AP Stylebook, along with giving formatting and writing rules, states some guiding principles, such as writing for consistency, clarity, accuracy, and brevity. Most often, PR professionals use AP style when writing press or news releases and news stories. It is important for a PR practitioner to know how to write effectively while following AP rules.

Refer to the AP manual, explain in your own words the AP-style writing rules for the list below, and write three sentences illustrating each rule:

• Capitalization
• Titles
• Courtesy titles
• Names of people
• Ages
• Addresses
• Terms that should never be abbreviated