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Key Elements in StrategicPlanning: Cases from the Middle East After reading this case study and completing the questions, students should be able to...

Key Elements in StrategicPlanning: Cases from the Middle East

After reading this case study and completing the questions, students should be

able to do the following:

• Define the essential characteristic of the term strategy

• Explain some of the key issues to consider in strategic planning

• Explain how short-term investment decisions can help deliver long-term

strategic goals

• Explain how strategic planning can help generate competitive advantage

Source:

Key Elements in Strategic Planning: Cases from the Middle East. (2011). In A. Ashwin (Ed.),

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