L7 - Organisational Behaviour Assignment- FINAL The Rules of the assignments Tutor MUST STICK TO GUID file instructionsTutor must answer all questions and do all requirementTutor must use Harvard s

********* ********* *** ********** ********* NameDepartment and Institution ********** ***** *** ****** ************** ******* DateTask ****** 1: ************ ******* ********* *** ********* ********** ** Marketing ******** ** ******** level strategy **** defining *** a ******* **** attract ********* ** company ********** ********* ******** is the pattern ** ********* ** a ******* that determines and ******* *** ********** ******* ** ***** ******* the ********* ******** and **** *** achieving ***** ******* ** ******* *** ******** the ******* is to ****** *** **** ** ******** *** ***** ************ ** ** and *** nature ** *** ******** *** ************ ************ ** ******** ** **** ** *** *********** ******** customer *** **************** ********* strategy take accounts of *** *********** ******** and ********** **** *** ********* for * ******* to ****** a ******** *************** **** ***** **** it ******** beyond ******* * ********* **** ** ** ************ ** * way ** ************* *** ************ ********** ********** **** will depend on *** values and mission ** ******** ** *** directors *** marking ******** ***** is to *********** allocate *** ********** ********* resources *** ********** ** ********** the **** ********** ****** * ******** ******* ****** The ******** ****** ********** *** ***** ** ********* strategy ** to ******* *** target ****** for * particular product ** product **** **** *********** ********* *** ******* ******* **** integrated ******* of marketing *** ******* ******** ** *** needs and wants ** potential ********* in the ****** market ***** 2: ************ ******* ********* and ********* strategiesØ ********* *** marketing strategies *** ************** *** **** to ** aligned ** ***** ** achieve *** ******* ********* *** ******** competitive advantage ** *** market· ********* ******** *** the *********** ********* *** ***** *** ****** ************ while marketing ******** ***** ** achieving ***** ***** through ******** *********** ********* *** revenue ************ *** Corporate strategy ****** ***** with and support *** ******* ********* ********** *** ************ between corporate *** marketing ********** is ******* *** *** overall ******* *** ************** of * ******** ********* ********** *** ********* *** ************** and **** to ** ******* in order to achieve *** company's objectives *** ******** * *********** ********* ** the ****** For ******* ********* ******** **** *** *********** ********* and goals for *** entire organization ******* ******** what ********** *** ******* **** be ** *** ** **** allocate resources *** **** its *********** ********* **** ** ********* ******** relationship ** corporate strategy ****** when ********* strategies **** ** **** ** *** ** ******* ***** ***** ******* ******** acquisition ********* and ******* ********** *** marketing ******** should ***** **** *** support *** ******* corporate ************ ** Relationship ******* ********* *** Marketing strategies ********* *** ********* ********** ****** some ************ on *** ******** focus· Corporate focus on ****** *** ******** ******* while ********* strategy **** refines *** decision through defining ******** target ******** their ***** ********** *** ********** Corporate strategy ***** on how ** ************* ****** from ********** ***** ********* ******** ********* competitive ********* **** ******** focused ***** ***********   NotesCorporate strategy may ******* ********* ***** ***** ******* *** ******** segments to ****** ***** ** ******* **** ** market ************** ****** ********* *** the ********* ************ Marketing ********** ************ ****** **** marketing strategy ** used ** ******* **** corporate strategy ** ******** the ******** ****** audience ***** ***** *********** *** behaviors **** ******* **** marketing ******* are ******** ******* *** ***** people **** *** right ******** ********* ******** ******** *** * ******* ******* ** differentiate ****** **** competitors and ****** value *** its stakeholders ********* ******** ************ **** ********* strategy arise when ********* ******** ** **** to ********** **** competitive ********* **** **************** ***** propositions ** *********** ************* the ****** features *** benefits **** *** the company apart from ************* **** Corporate ******** ***** ** ********* goals *** *** ********* ******** ******* the **** **** *********** ****** through devising ********** objective ******* ********* ****** ********* ******** ******** ******* ******* ******* *** services ********* *************** *** ************ but ********* ******** guides ** *** ******** *** ******** are ********** ******* and ******** ** ****** ******** Notes ********* ******** ******* ** **** **** ***** ******* highlighting *** ******* vision *** the future and its ****** ******** Marketing ******* *** ********* vision *** *** future *** ** growth ******** through aligning **** the ********* vision ********* ******** address shorter term ***** ******* ******** ******** ******** ********* ********* strategy may ******* ********* ***** *** ********* product and service ********* ********* ********* *************** ** streamlining The ********* ******** relationship arises while ********* strategies are ********* ** ****** *** these product ********* *** ********** ******* and ******** ** *** target ******** The marketing ******** ****** ******* the company ******* and ******** ******** *** how ***** ******* *** service *** ********** ** *** ************* ** ********* ********** ********* ** The ******* ** ***** *** ******* ******* ********* strategies involves· ********** market ********** ******* ****** objectives· ******** ************* Mapping ********* ****** Plans for ******************* ********** ********* ********** ******** ******* ******** ******** *** ********* ** *********** promote a product ******* or brand The ******* *** ** broken **** into ******* stages each ** ***** ***** * ******* **** ** ******** * successful marketing strategy The ********* ***** is developed ******* conducting ****** ******** **** ******** ********** **** analysis to evaluate *** ********* ******** ************* *** threats facing ******** to inform ******** ******** ****** ******** **** **** ******* ****** segmentations ** *********** *** ******** *** ****** market into distinct segments based on demographics ************** ******** and ***** relevant criteria Setting ****** ********** ******** ********** ***** ***** **** ** ******** ******** ********** ********** ******** *** time-bound ***** **** align **** overall ******** ********** The ******** *********** involves *********** ******** ** determine ******* *** ******** which **** be perceived ** *** ***** ** ******** relative ** ********** ******** *********** also ******* *************** ******** which involves identifying unique ******* *********** **** set offering **** ****** in *** ****** ******* ********* action **** for ************** ******** ********** ****** ******** *** ***** ******** ** ********* marketing *** ******** detailed ******** that outlines **** each ******** will ** ************* ** ********* ********** *** *** ** contributes to *********** ********* Ø *************** ********** ***** unique design ******** *** ************* ********** *** ** ***** **** ***** ***************** firmsØ **** Leadership Strategy· Walmart ******** low cost every *** ** attract price ********* consumer and ** ******* *********** *********** ***** ********* ********** **** ******* ** ******** ********* ****************** *** range ** ********* ********** **** *********** ** *********** ********* *** these ********** ******* *************** strategy **** ******** ******** ******** ****** ******** ** *** ******* or ******** **** **** *** **** being unique ************ *** ******* *************** ******* product ****** ******* ******** ******** services *** technological innovations *** ******* Apple *** ** ***** for ********* ******* quality *** ******** *********** of ******** and software **** ********** creates a ****** *********** ********* ******** Apple ** ******* ******* ****** and ******** ******** ******* Cost ********** ******** ***** ** ******** ******* ** ******* ** ***** ****** ***** still maintaining ********** ******* ****** ******* of *** **** ******** is ******* company **** ***** ** ********* ********* of ***** ** acquire ***** ** ***** *** sell ** *** ***** ******** ** ******** ***** ******* for each ***** **** *** ****** strategy ******** **** Walmart ** ******* ****** conscious ********* and **** * *********** ********* ** the retail ******** Niche ********* ******** ******** targeting * ******** ************ ******* ** *** market **** ****** ***** **** are ***** *** ** ********** offerings This ******** ****** *** ************** and ************* ** the ******* ** ******** TOMs shoes *** ******* ******* ** ethically produce ******** and *** ** one model ***** ***** **** ** ***** ********* is donated to *** ***** ** **** **** niche marketing strategy **** help ************* the ******* and ******** well **** ******** ********* *************** 7: ********* Strategies *** *** it *********** to *********** *********** Innovation ********** Telsa ******** ******* **** autonomous ******* ********** ** set ** ***** **** other automobile manufacturerØ *********** ************* ********** FedEx ******* **** ******** to ******* its ************ ************ *********** *********** Apple ** ******* ** ***** **** **** ******* ** ******* in *** market ** **** *********** advantageNotes Innovation strategy focus ** continuous ******** *** *********** ** bring *** *** improved product ******** ** ******* ** *** ****** ************* *********** **** ** ******* ******** ********** ******* to competitive ********* *** ******* ***** ****** ******** on ************* innovation ** devise ******** ******* ******* ********* ******* **** ********** ******* ********** ***** focus on cutting **** technology ** developing electric vehicles differentiate **** ** *** ********** industry *********** effectiveness strategy ** *** ******** approach **** ********* process and ********** ** ******* *********** *** ********** *** *** is ** ******** ***** reduce cost *** ******** ************ ** well ** improving ******** ************ For example ***** Started **** innovation ******** *** ** continue it ********** ** utilizing **** ** ******* ********* ********** ** ****** **** ******* the firm to ******* *********** ********* **** ***** ***** ***** ** ****** *** ****** *** ************ *********** ********* ******* a ******* ******** ** **** distinct ********* ********* **** ** ***** *** ************ negotiate *** ***** ** ****** ***** ** ********* Intent ********* ********** *** Strategic ****** Ø ********* ****** ** **** to describe the aspiration **** *********** ******* ** intended ********* ** ****** ** ***** an ************ ******** Strategic ********** provider stakeholder **** confidence that * ******** investment ***** with ************ ********* ********** ******* ** true ******** ***** *** links to the required ******** and benefits ** ********* choice ******** a ***** ******* ******* ***** * ******** ** ***** ** choose a ********** ****** **** ******* alternativesNotes The ********* ****** ******** *** ************ ******* aspiration plan and *********** ******* setting ************** ********* of ****** ** ***** the intended direction ********* ********** ** *** other **** involves ********* both ******** *** ******** ******* that could influence ************** *********** ** ******** ********* **** analysis ** ******* ************** *********** *** ********* ****** ******* * ***** ******* ******* which ******** ** ***** **** ******* alternative ** ******** ********** ******* options and making decision based ** *** ******* ****** from ********* ********** Slide ** ************* ** ********* ****** ********* ********** *** ********* ****** ** Strategic intent set *** direction· Provide overall ********* vision *** ******* ********* ********** ******* ********** Analyzing ******** *** external factors ***** informing ********* ********* ********* choices ***** **** intent· ** help ** selecting *** **** appropriate option ***** on the ******* ****** **** ************************ intent ********** and ********* *** all ************** ***** **** all ***** ** ****** ** ************** ********* ****** *** ********** It *********** the *** picture and ******* ********** *** ** ********* ******** The ******* in ***** ********* strategies *** formulated ** shaped by *** strategic **** Strategic ********** ******* ******* at **** internal *** ******** elements ********* ********* *** be ****** ** **** data by illuminating ************* *** ******* clarifying ******** wants estimating the strength ** *** *********** *** ******* the ************** *** resources ********* ******** ****** ******* ****** * **** **** between ********* alternatives using the *********** ******* **** ******** **** ******* verifies **** *** ************** intended and ********* ***** *** ***** *** ** *** ******** ************** *** ****** ** ****** Formulation Ø Strategic Intent ***** ***** ** ********* ************* ********* ********** ******* strategyØ Strategic ****** ******* ********* Feedback **** *** refinementNotes ********* ****** ******* ********* ** *** *********** ** * ******** The ********* ******** *** **** *** ****** ** *** long-term ********** ** *** ************ *** ******* ** ********** strategic ********* ***** ** to ********** *** *********** ** ************* ***** *** ****** markets Second ** ** impossible ** ******* * strategy ******* first ********** ** ********** ********* ********** ** *** foundation **** ***** ********* ********** *** constructed ********* market ****** ******** *********** and *** *********** ********* ***** other ******* ** ********* have * solid ************* ** *** ****** they can **** ********* ** ************* *** avoid ***** ********* ******* ************ *** implementation ** *** ********** ******* ** the third ***** ********* decision-making ************ ******** ** ********* ******** *********** ***** ** ** ******** **** ******** determining *** ** market to **** to **** how **** to charge where ** **** ** and how often Lastly ********* selection ********** *** ******* ***** as * ******** cycle *** *********** Against ********** ********** ********* ********* *** their ******** can ** ********* ** *** ******* ****** of ****** ** *** ********* the intended ******** ****** *********** *** ** made ******* ******** evaluationTask ****** ** ********* ******** *** *** ************* ******** ****** ** *** process ** ***** an organization ****** *********** about its ***** ******** *** ****** market in ***** to ****** *** organization ** ** ****** strategy ********* ******** ******** ********* **** **** ******* *** ****** ******** ******** ** the ****** ****** *** even ********* ********** ** *********** ******* ********* ******** *** ******** *** well ********** to ******** reach *** ****** ****** ** perform ****** ******** Marketing research ***** a ******* **** ** ******* ************* ** **** ******** ********* ********** *** ********* Therefore marketing ******** enable ********** ** **** insights **** consumer ******** *********** *** trends which **** ***** them ****** ***** ******** ******** *** ********* ******* ** meet ******** ***** ******************* ******** is *** study of how ********** customers ****** ** ************ ****** buy use *** dispose ideas ***** *** services ** ******* ***** ***** and **** ** ****** ** *** ******* ** the ******** ** *** *********** and *** underlying ******* for ***** actions when **** *** selecting purchasing using ** disposing of ******** and ******** Marketing ******** and ******** ******** *** ******* ****** as ** **** ** ************* ******** ********** ********* research ***** in *********** ******** motivations and ************* *** *********** make ******* ********** ********* ****** ******* ** ******** ******** **** help businesses to ****** ******** **** align **** ***** motivations Furthermore ********* ******** helps ** ********** *** ****** ***** ** ******* factors **** as demographics ************** and behaviors **** segmentation ******* ********** ** target ******** ******** groups **** *********** **** ****** ******** **** helps companies understand ******** *********** *** ***** ***** is ***** *** ********** products **** ******** with *** ****** ******** ****** ******** ************* **** ******** behavior arises when ********* research ** used ** evaluate how consumer ******** *** value of a ******* * ******* insight **** **** marketer ** ******* optimal ******* ********** Additionally ****** ******** **** ****** the creation ** ********* *********** ********* **** ***** ** consumer interests ********* ******** ******* ****** target customer **** **** ** ********** feedback ** ******** *********** ******** businesses ** ******** ***** ** *********** *** enhance ******** ******************** ** ******** ***** is ******** model ***** ******** their ******** and ******** to *** ***** ** customer B2C ***** ********* to ****** ** direct ********** ********** **** consumer ******** *** latter **** * ******* ************* ** *** ****** ******** *** *********** ******** ** *** *** ****** include ********** consumer ********** ******** *** *** ***** *** ******** ******** *** ******** *** ******** use ***** ******** is ********** ** ******** *********** culture *** personal ***** *** social ********* *** consumer ******* ******* *****