L7 - Strategic Marketing Assignment -FINAL The Rules of the assignments Tutor MUST STICK TO GUID file instructionsTutor must answer all questions and do all requirementTutor must use Harvard style in

********* Marketing and ********** ********* ************** *** *********** ********** Title and ****** ************** NameDue ******** 1Slide 1: ************ ******* ********* *** marketing ********** ** ********* ******** ** ******** ***** ******** **** defining *** * company will ******* customers to ******* ********** ********* strategy ** the pattern ** decisions ** * ******* that ********** *** reveals *** objectives ******* or ***** ******* *** ********* policies *** **** *** ********* ***** goals· It ******* *** ******** *** company ** to ****** *** **** ** ******** *** ***** ************ it ** *** *** ****** ** the ******** *** ************ contribution it ******** ** **** ** *** shareholder ******** ******** *** **************** Corporate strategy take ******** ** the *********** ******** *** engagement **** *** ********* *** * ******* ** attain * tactical competitiveness that ***** **** ** ******** ****** revenue A ********* **** of ** ************ is a *** of ************* *** ************ ********** ********** **** **** ****** on *** ****** *** ******* ** ******** ** *** ********* The ******* strategy ***** ** to effectively ******** *** ********** ********* ********* and ********** ** ********** *** firm objectives ****** * ******** product ****** *** critical ****** ********** *** scope of ********* ******** ** ** ******* the ****** market *** a particular ******* ** product **** seek competitive ********* and ******* through **** ********** program ** ********* *** ******* ******** ** the ***** and ***** ** potential customers in *** target ****** ***** 2: ************ ******* corporate *** marketing ************ ********* *** ********* ********** are interconnected *** need ** ** aligned ** order ** ******* *** ******* objective and ******** *********** ********* ** the ******** ********* strategy *** the *********** ********* and ***** for entire organization ***** ********* strategy focus ** ********* ***** ***** through ******** acquisition ********* *** revenue ************ The Corporate ******** should ***** **** *** ******* *** broader ********* ********** *** relationship ******* corporate *** ********* strategies is ******* *** the ******* ******* *** sustainability ** a ******** Corporate ********** and ********* are ************** *** **** ** ** ******* in order to ******* the ********* ********** *** ******** * *********** ********* ** the ****** *** ******* corporate ******** sets *** overarching direction *** goals *** *** entire organization ******* ******** **** ********** the ******* **** be ** *** ** **** ******** ********* *** what *** competitive advantage **** be ********* strategy relationship ** ********* ******** ****** **** ********* strategies used to plan ** *** ** ******* ***** ***** ******* ******** *********** retention *** ******* generation *** ********* ******** should ***** **** *** support *** ******* corporate goals Slide ** ************ between ********* *** ********* ********** ********* and ********* ********** ****** **** ************ ** the ******** ******* Corporate ***** on ****** and ******** ******* while ********* strategy **** ******* the decision through ******** ******** ****** audience ***** ***** preference *** behavior· Corporate ******** focus ** how ** ************* ****** **** ********** while marketing strategy ********* competitive ********* **** ******** ******* ***** *********** ****************** ******** *** ******* decisions ***** ***** ******* and customer segments ** ****** ***** ** ******* **** ** ****** ************** ****** potential *** *** ********* ************ ********* strategies relationship arises **** marketing ******** ** **** ** ******* this ********* strategy ** ******** the ******** ****** ******** ***** ***** preferences *** ********* **** ensures **** ********* ******* are ******** ******* *** ***** ****** **** the right ******** ********* strategy ******** *** * company intends ** differentiate ****** **** *********** and ****** ***** *** *** ************ ********* ******** ************ with corporate ******** arise **** marketing ******** ** **** to ********** **** *********** ********* **** **************** ***** ************ ** *********** ************* the unique ******** *** ******** **** *** the ******* apart **** rivals Slide **** ********* strategy ***** ** long-term ***** *** the ********* ******** ******* *** **** **** *********** ****** ******* devising ********** objective through ********* ****** ********* strategy ******** ******* company ******* *** ******** ********* *************** *** ************ but ********* ******** guides ** how ******** *** ******** *** positioned branded *** ******** ** ****** ******** ***** Corporate strategy ******* on **** **** ***** ******* highlighting *** ******* ****** *** *** ****** *** *** ****** ******** Marketing ******* *** ********* ****** for *** ****** *** ** ****** ******** ******* ******** **** *** ********* ****** Marketing strategy address ******* **** ***** ******* ******** ******** ******** ********* Corporate ******** *** involve decisions ***** the ********* ******* and service ********* ********* ********* *************** ** ************ *** ********* ******** ************ arises while ********* strategies are ********* ** ****** *** these product offerings *** ********** ******* *** promoted ** *** ****** ******** *** ********* strategy ****** ******* *** ******* product *** services offering and *** ***** ******* *** service *** positioned to *** ************* ** ********* ********** ********* ** *** ******* in ***** *** ******* ******* ********* ********** ********** ********** ****** ********** ******* ****** ************ ******** ************* ******* ********* ****** Plans *** ******************* ********** ********* ********** ******** careful ******** analysis *** ********* ** *********** promote * ******* ******* or brand *** ******* *** ** ****** down into ******* ****** each ** which ***** * ******* **** ** ******** a ********** ********* ******** The marketing plans is ********* through ********** ****** research **** ******** ********** **** analysis ** evaluate *** ********* ******** ************* *** ******* ****** ******** to ****** ******** ******** Market ******** will **** involve ****** ************* by *********** *** ******** *** target ****** **** ******** ******** ***** ** ************ ************** behavior *** ***** ******** ******** ******* ****** objectives ******** developing ***** ***** **** ** defining ******** ********** ********** relevant and ********** ***** that ***** **** ******* ******** ********** *** strategy *********** ******** *********** ******** ** ********* ******* *** ******** which **** ** ********* ** *** ***** ** ******** ******** ** ********** Strategy *********** also involve *************** ******** ***** ******** *********** ****** ******* proposition **** set ******** from ****** in the market Mapping ********* action plan *** ************** involves ********** budget ******** *** ***** resource ** different marketing *** ******** ******** ******** **** ******** **** each ******** **** be executedSlide ** Marketing ********** and *** it *********** ** *********** Advantage ** Differentiation ********** ***** unique ****** branding and technological ********** *** it ***** from ***** ***************** firmsØ **** ********** ********** Walmart employed *** **** ***** day ** ******* ***** ********* consumer *** to ******* competitive *********** ***** ********* Strategy· TOMS ******* ** ******** ********* ****************** are range ** ********* ********** **** contributes ** *********** advantage *** ***** ********** ******* *************** ******** **** strategy ******** ******** ****** ******** ** *** ******* ** ******** **** **** *** **** ***** ****** Organization can achieve *************** ******* ******* ****** quality ******** ******** ******** and ************* *********** *** ******* Apple *** is known *** ********* ******* ******* *** ******** integration ** ******** *** software This uniqueness ******* * strong *********** advantage ******** ***** to command premium ****** *** maintain ******** loyalty **** ********** ******** ***** ** ******** ******* ** ******* ** ***** prices ***** still maintaining ********** quality ****** Example ** *** **** producer ** ******* ******* that ***** at ********* ********* ** ***** ** ******* goods ** ***** *** **** ** *** price ******** ** ******** ***** ******* *** **** ***** sold *** ****** ******** ******** **** ******* ** ******* ****** ********* ********* *** **** a *********** advantage ** *** ****** ******** ***** ********* ******** ******** ********* * ******** ************ segment ** *** ****** **** ****** ***** **** are ***** met by mainstream offerings This ******** allows *** specialization *** customization of *** ******* ** ******** TOMs shoes *** example ******* ** ethically ******* ******** *** one ** *** ***** where ***** **** ** ***** ********* ** ******* to *** ***** ** need **** niche ********* ******** will **** ************* *** ******* and ******** **** **** ******** conscious *************** 7: ********* ********** *** *** ** contributes to *********** AdvantageØ Innovation ********** ***** utilized cutting edge ********** ******* ********** ** set ** apart from ***** automobile ************** *********** ************* Strategy· ***** ******* **** ******** ** ******* *** ************ ************ *********** *********** Apple ** ******* ** ***** **** **** ******* ** ******* ** the ****** ** gain *********** advantageNotes ********** ******** ***** ** ********** ******** *** *********** ** ***** *** *** ******** ******* services ** ******* ** the ****** ************* *********** **** ** ******* ******** experience ******* ** *********** ********* For ******* ***** ****** ******** ** ************* ********** to ****** ******** ******* ******* utilizing ******* **** ********** driving ********** Telsa ***** on ******* **** ********** ** ********** ******** ******** ************* **** ** the automotive ******** Operational effectiveness strategy ** *** ******** approach **** ********* ******* *** ********** to improve *********** and ********** *** *** is to minimize waste ****** **** *** increase productivity as **** ** ********* ******** satisfaction *** ******* ***** Started **** innovation ******** *** ** ******** ** ********** to ********* data ** improve operation ********** an ****** **** ******* *** **** ** ******* *********** advantage **** those ***** ***** ** longer *** ****** *** Adaptability *********** ********* ******* * ******* ******** ** have ******** ********* Companies **** ** Apple *** ************ ********* the Waves ** change ***** ** Strategic ****** Strategic Assessment *** ********* ****** Ø Strategic ****** ** **** ** ******** *** aspiration **** overarching ******* or ******** direction ** ****** to ***** ** ************ ******** ********* ********** ******** *********** **** confidence **** a ******** ********** align **** ************ ********* ********** respond to true business needs *** ***** ** *** required ******** *** ******** Ø Strategic ****** involves * ***** ******* ******* ***** a ******** is ***** ** ****** a ********** ****** **** ******* alternativesNotes The ********* ****** describe *** ************ overall aspiration **** *** *********** purpose ******* ************** ********* ** travel ** reach *** ******** ********* ********* ********** on *** ***** hand ******** ********* **** ******** *** ******** ******* **** ***** influence ************** *********** It ******** utilizing SWOT ******** to analyze organizational *********** *** ********* ****** involve * ***** ******* ******* ***** ******** ** taken **** various alternative ** ******** ********** ******* ******* *** ****** decision ***** ** *** ******* ****** **** ********* assessment ***** ** Interrelation ** Strategic ****** ********* Assessment *** ********* ****** Ø Strategic ****** set *** direction· Provide ******* ********* ****** *** ******* ********* ********** informs decision· ********* internal *** ******** ******* helps ********* ********* choicesØ ********* choices ***** **** ******** It **** in ********* *** **** *********** option based on the ******* ****** **** assessmentNotesStrategic ****** evaluation *** ********* *** *** ************** ***** **** all serve to define ** ************** ********* ****** *** ********** It establishes *** *** picture *** ******* ********** *** ** marketing ******** *** setting ** ***** ********* ********** are ********** ** ****** by *** ********* goal ********* ********** ******* looking ** **** ******** and ******** ******** Strategic ********* *** ** ****** by **** data ** ************ possibilities *** ******* ********** ******** ***** ********** the ******** ** *** *********** *** ******* *** ************** *** ********* Strategic ******** ****** ******* ****** a good **** ******* ********* ************ ***** *** information ******* **** ******** **** ******* ******** **** *** ************** ******** *** ********* goals *** being *** ** *** ******** tactics Slide *** ****** on ****** *********** Ø ********* ****** drive ***** ** ********* formulationØ ********* ********** ******* ********** ********* ****** ******* TacticsØ ******** **** for *************** ********* intent focuses primarily on the development of * strategy *** marketing ******** and plan are ****** by *** ********* ********** ** *** organization *** ******* ** ********** strategic marketing ***** ** to ********** *** *********** of ************* ***** *** ****** markets ****** ** ** ********** ** develop a ******** without first ********** ** ********** ********* ********** is *** foundation **** ***** ********* strategies *** *********** ********* ****** trends ******** preferences *** *** *********** ********* among other ******* ** marketers **** * ***** ************* ** the market **** *** **** ********* of ************* *** ***** ***** ********* options characterize *** ************** ** the strategy's ******* ** *** third ***** Strategic *************** ************ ******** ** ********* ******** *********** ***** ** ** ******** **** ******** *********** *** to ****** ** **** ** **** *** much to ****** ***** to **** ** *** how ***** ****** strategic ********* ********** *** purpose ***** as * ******** ***** for *********** ******* ********** ********** strategic decisions and ***** ******** *** ** ********* If the ******* course ** action ** *** ********* the ******** ******** course *********** can ** made through constant ************** 2Roles of Marketing ******** and its ************* ******** ****** ** the ******* by ***** an ************ ****** information ***** *** ***** ******** *** larger ****** ** ***** to ****** *** ************ go ** ****** ******** ********* ******** involves gathering data from current *** former ******** ******** ** the target ****** *** **** marketing ********** of *********** ******* ********* ******** *** ******** are well ********** ** ******** ***** *** ****** needed ** perform ****** research ********* ******** plays * ******* **** ** ******* organizations to make informed ********* strategies *** decisions ********* ********* ******** enable ********** ** **** ******** into ******** ******** *********** *** ****** ***** will ***** **** tailor ***** ******** services *** ********* efforts to **** customer needs ******************* ******** ** *** study ** *** ********** ********* ****** ** ************ select *** use *** ******* ideas ***** *** ******** ** ******* ***** ***** and **** It ****** ** *** ******* of the ******** in the marketplace *** *** underlying ******* *** those actions **** **** *** ********* ********** ***** ** ********* ** ******** *** ******** ********* research *** ******** ******** *** closely linked ** it **** in ************* consumer motivation ********* research ***** in identifying ******** motivations *** ************* why *********** **** certain ********** ********* ****** ******* ** ******** ******** **** **** ********** ** design ******** that ***** **** ***** motivations *********** marketing ******** ***** ** ********** *** ****** ***** ** ******* factors **** ** demographics ************** *** ********* This ************ enables businesses ** ****** ******** ******** groups more effectively **** ****** research **** helps ********* understand ******** preferences *** ***** which is ***** for developing products that resonate **** the ****** audience ****** ******** interrelation **** ******** ******** ****** **** ********* ******** is used ** ******** *** consumer perceive the ***** of * ******* * ******* ******* **** **** ******** ** setting ******* ******* ********** ************ market ******** **** ****** *** creation of ********* *********** ********* **** speak to ******** ********* ********* ******** through survey ****** ******** will help in ********** ******** ** ******** *********** enabling ********** to ******** ***** of improvement *** ******* ******** satisfactionBusiness ** ******** (B2C) ** business model ***** ******** ***** ******** *** ******** to end ***** ** ******** *** allow ********* ** ****** ** direct ********** activities **** ******** ******** *** ****** have * ******* ************* to the former ******** *** *********** consumer in the *** ****** ******* ********** ******** ********** consumer are end ***** *** purchase ******** *** ******** for personal use ***** behavior ** influenced by ******** *********** ******* *** ******** needs *** ****** ********* *** ******** ******* ******* *****