M6. Discussion 6.1: Elements of Marketing

Elements of Marketing

Objective

Describe the key components that influence the consumer buying process

Discussion Overview

This discussion forum examines the ways marketing has influenced the student's personal buying habits.

Deliverables

Your participation in the discussion forum, including the following:

• Responses to the initial questions
• Responses to at least two other students' posts

Step 1 Post a response to the following on the discussion board.

Look in your kitchen and select a specific product that you have consistently purchased (a certain kind of coffee, ice cream, chicken, packaged pasta, or something similar). Identify the product and post your response to the following on the discussion board, specifically identifying elements of what we know about typical consumer behavior. If appropriate, include personal experience in your response.

• Why do you consistently select this product?
• How does promotion factor into your consistent selection of this product?
• How does price factor into your consistent selection of this product?
• What other characteristics of the product influence your consistent selection of this product as compared with its competition?
• How does the point of sale influence your selection of this product?