MBA565 Week 6 Quiz 5 2017 /MBA565 Week 6 Quiz 5 2017

QuestionQuestion 1Which of the following types of appeals focuses on the functional or practical aspects of the product and emphasize facts, learning, and persuasion?Question 1 options:Emotional appealsSocial appealsInformational appealsBehavioral appealsQuestion 2Which of the following best describes a communication activity that includes elements such as coupons, point-of-purchase savings, sweepstakes, rebates, and free samples?Question 2 options:AdvertisingTrade promotionDirect-mail marketingConsumer-oriented promotionsQuestion 3Which of the following is the advantage of public relations?Question 3 options:The message is very unlikely to damage a company's reputation.The sponsoring company has full control of the message promoted.The message originates from an unbiased source.The message is almost always positive.Question 4Which of the following types of informational appeals focuses on the dominant attributes or characteristics of the product or service, or the benefits provided?Question 4 options:Competitive advantage appealsFeature/benefit appealsFavorable price appealsNews appealsQuestion 5Which of the following approaches to budgeting attempts to spend at levels proportional to the competition's spending?Question 5 options:Decision calculusAffordabilityExperimentationCompetitive parityQuestion 6Which of the following is used to develop an image-oriented advertisement which is used for product categories where it is difficult to establish tangible differential advantages?Question 6 options:Emotional appealsCompetitive advantage appealsNews appealsFeature/benefit appealsQuestion 7Companies often receive feedback from user groups who form their own electronic clubs who can form a collective opinion and quickly supply information about new or developing products. These electronic clubs are known as:Question 7 options:listservs.gratis.umsonst.kostenlos.Question 8__________ appeals make either a direct or indirect claim of superiority against a targeted or general class of competitors.Question 8 options:Product or service popularityNewsCompetitive advantageFeature/benefitQuestion 9The stage where customers are becoming aware of the product and developing knowledge of the product's attributes and benefits is known as:Question 9 options:cognitive stage.evaluation stage.behavioral stage.affective stage.Question 10Flighting or pulsing can lead to:Question 10 options:lower total recall.higher temporary peak in recall.higher total recall.lower temporary recall.Question 11Which of the following is an action-focused marketing event that attempts to get customers to purchase within a limited period of time?Question 11 options:Sales promotionMarketing researchMarket segmentationMarket penetrationQuestion 12Bonus packs which offer larger sizes for the same price as a smaller size are used for:Question 12 options:price-oriented promotion.horizontal promotion.product-oriented promotion.trade promotion.Question 13Which of the following is the dominant form of price-oriented promotions?Question 13 options:SweepstakesCouponingRebatesContestsQuestion 14Which of the following is the largest part of the advertising/promotion budget?Question 14 options:Consumer-oriented price promotionsConsumer-oriented product promotionsRetailer promotionsTrade promotionsQuestion 15Which of the following best describes off invoice allowance?Question 15 options:Offering channel members below-market interest ratesOffering channel members a discount on orders for a fixed period of timeOffering money to help the channel members sell its productsOffering channel members a long period of time before payment is dueQuestion 16Identify the trade promotion that is the most risky for a company.Question 16 options:Place-based promotionsProduct-based allowancesPrice-based promotionsSales-based incentivesQuestion 17Which of the following types of trade promotion allows the channel member to return unsold merchandise for a full or partial refund, thus reducing the risk of carrying the product?Question 17 options:Product-based promotionSales-based promotionPlace-based promotionAn off-invoice allowanceQuestion 18Most sales promotion money is spent on product categories in which:Question 18 options:the cost of producing goods is very high.decision making is routine.the product is very costly and exclusive.the product is highly complicated.Question 19Consumer-oriented promotion gives customers a reason to purchase the product. This process represents:Question 19 options:horizontal promotion.push promotion.pull promotion.vertical promotion.Question 20 Procter & Gamble ran a repeat-purchase-oriented promotion for its Pampers brand of disposable diapers, where parents obtained points from each purchase redeemable for Fisher-Price toys. This is an example of:Question 20 options:spiffs.premiums.sampling.rebates.