Management Case

HW5: SWOT Analysis

A SWOT Analysis is the identification and evaluation of a firm's strengths, weaknesses, opportunities and threats. Strengths and Weaknesses are internal factors to the company and Opportunities and Threats are external and in the outside environment of the company (Pride, Hughes, Kapoor, 2014, p. 168-169).

Select a company that you are very familiar with (one in which you work or can research on line) and conduct a SWOT Analysis. Your SWOT analysis should look similar to Figure 6.3 in your textbook. In addition to the SWOT Chart, submit a one page NARRATIVE explaining/describing all 4 components, such as the paper prepared last semester by a student. See the attached file.

VIDEO BONUS: SWOT ANALYSIS (approx 6 minutes)

https://youtu.be/GNXYI10Po6A