Management School Key Concept Overview Marketing Research and Culture in the New Information Age KMGT 714 Data Driven Marketing Research and Analysis...

Make informed suggestions to your peers on how a junior marketing executive could prepare his/her marketing research plan to alleviate such cultural issues.Important note: no plagiarism, only below references is acceptableReferences: Aichner, T. & Jacob, F. (2015) ‘Measuring the degree of corporate social media use’, International Journal of Market Research,57 (2), pp.257-275.

August, S. (2014) ‘Big data and the future of market research’, Research World,2014 (49), pp.48-50.

Charlton, G. (2013) How O2 uses advanced analytics for customer retention [Online]. Econsultancy.com Limited. Available from: https://econsultancy.com/blog/63428-how-o2-uses-advanced-analytics-for-customer-retention (Accessed: 5 May 2015).

Costa e. Silva, S. & Duarte, P. (2014) ‘Suggestions for international research using electronic surveys’, Marketing Review,14 (3), pp.297-309.

Lewis, I. (2012) ‘The future of market research’, International Journal of Market Research,54 (1), pp.11-13.

Phillips, S. (2014) ‘The future of market research’, Research World,2014 (47), pp.38-47.

Sasu, C. (2011) ‘A managerial perspective on international marketing research’, Scientific Annals of the ‘Alexandru Ioan Cuza’ University of Iasi,58 (Special Issue), pp.137-149.

Warner, A. (2014) ‘What is the future of market research?’ Research World,(46), pp.65-66.