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Market Entry Strategy Assignment (MESA) Teams will be required to develop a market entry strategy for the M-BOX and MES-Sim in the selected market. this could include, but may not necessarily be limi
Market Entry Strategy Assignment (MESA)
Teams will be required to develop a market entry strategy for the M-BOX and MES-Sim in the selected market. this could include, but may not necessarily be limited to, the following items:
Transportation and telecommunications infrastructure
Method of distribution within the country
points of sales issues
(The MESA builds upon the ROME and BEAR and requires a significant amount of analysis to develop recommendations)
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