MARKETING CAMPAIGN

  I would like you to create a fictional company and come up with a marketing campaign to brand that company.  Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of this as a pitch to the customer as to how you would like to brand their company and why. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client.  These ideas should include how you intend to reach their target audience and should be supported by research to show your client that you have looked into their company as well as the market that they intend to sell.

Please attach your paper as a Word document to this assignment.

Sandhya, R., & Girija, P.P. (2011). Tata Tea's Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-Term            Branding Initiatives. IUP Journal of Brand Management, 8(2), 31-60.

Fairy Liquid Case Study: Using Evocative Marketing Techniques to Boost Product Sales. (2011). Datamonitor, 1-14.

Paper must include: Cover Page

MINIMUM 650 WORDS OF content

Reference Page -NO PLAGIARISM, NO JARGON. USE THE ATTACHED DOCUMENTS FOR IDEAS. APA FORMAT