Marketing debate - is mass marketing dead?

Marketing debate – is mass marketing dead?With marketers increasingly adopting more and more refined market segmentation schemes-fueled by the Internet and other customization efforts-some critics claim that mass-marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass-market.Take a position: Mass-marketing is dead versus. Mass-marketing is still a viable way to build a profitable brand.