Marketing Failure Identify and describe 1 new product or new service that was introduced to the market but failed. Discuss the marketing-related reasons for its failure. What could the company have do

Marketing Failure

Identify and describe 1 new product or new service that was introduced to the market but failed. Discuss the marketing-related reasons for its failure. What could the company have done to prevent this marketing failure?

Submission Instructions:

• The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
• The paper is to be 2 pages in length double-spaced, current APA style, excluding the title, and references page.
• Incorporate a minimum of 2 current references (published within last five years) scholarly journal articles or journals and magazines (Wall Street Journal or the New York Times; Wikipedia will not be accepted) within your work.
• You must include a web link or URL so that I can access the articles online.
• Use the Library E-researchLinks to an external site. to find these articles.
• This assignment will be assessed through Turnitin.

Read

• Kerin, R., & Hartley, S. (2023).
  • Chapter 10: Developing New Products and Services
  • Chapter 11: Managing Successful Products, Services, and Brands
  • Chapter 12: Services Marketing