Marketing Paper

7-10 pages including cover sheet

12 pt font, double spaced, numbered pages, cover page

NO PLAGARISM must submit through dropbox

Marketing paper analyzing the market and environment for Neutrogena Product Market

Must include each of the following:

1) Evaluation of existing marketing mix elements

 a) Current Product

 b) Current Price

 c) Current Distribution

 d) current Promotion strategy

2) Marketing environmental Scan (hint: you can't control it)

 a) Economic

 b) Competative

 c) Political/Legal

 d) Social/Cultural

 e) Technological

3) Target Market Analysis

 a) Segmentation Analysis (basis/criteria)

 b) Targeting Strategy