Marketing Paper

DUE:              May 29, 2016 by 11:59 P.M. Project will be submitted via SAFEASSIGN and directly to me through UDC email

LENGTH:     Between 2-3 pages double-spaced. This does not include cover sheet, tables, charts, appendices or reference section.

FORMAT:     1” margins on top, bottom, and sides; 12 point Times New                                         Roman or similar type.

1.              TOPIC:  With minorities expected to become the majority in the US is now the time to stop multicultural marketing?

2.        CONTENT:  Your project should include both of the following components: It is my belief that the better projects will incorporate both in a seamless manner. Excellent work will be rewarded in any event.

·       Prepare a literature review of articles that discuss the topic that you are interested in.  A literature review reports on what other authors have to say about a particular topic.  AND/OR

·       Report on some secondary data relating to your topic (i.e., Statistical data from Washington D.C., etc.)

3.         SOURCES:  Sources for this project may include books, journal articles, web sites, etc. 

·       The databases most likely to provide journal articles that cover your topic are ABI-Inform and The Lexis-Nexis Academic Universe, but the entirety of the Aladin data base set may be helpful. Check out other databases, such as government documents, which may be available through the Georgetown library since there may be other useful sources, depending on your topic.