MGT499 MODULE 1 CASE & SLP

Module 1 - CaseTHE STRATEGIC MANAGEMENT CYCLECase Assignment

For your case assignment this session the organization you will be reviewing is Comcast.  You will be considering how this organization competes within a very competitive industry.  

After reviewing the book section, presentation materials, and additional readings, consider the organization’s mission/vision/values and key stakeholders and discuss the organization’s position and niche in the competitive environment.  

Make sure you present the company’s mission, vision, and/or values (whatever the company makes available to the public along these lines), and discuss the company’s most important primary stakeholders. Indicate whether you believe the company’s mission, vision, and/or value statements are in alignment with stakeholder needs. That is, does the organization treat key stakeholders in a fashion that is in alignment with its posted mission/vision/values? 

Also, is the organization’s mission/vision/values in alignment with the volatile environment in which it competes? 

Assignment Expectations

Your case assignment should be a minimum of 4 pages in length. 

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.  

Please make sure you review the assignment rubric prior to writing your assignment.

Module 1 - SLPTHE STRATEGIC MANAGEMENT CYCLECurrent Event Blog 1 

In your SLP for this course you will be considered a strategic management subject matter expert and will be asked to blog about important aspects of the strategic management process and to provide examples to support your key arguments based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).  

Your main article(s) for each of your blog entries must be no older than 4 months old.  If you use an older article as your primary focal article, you will be asked to redo the assignment.  You may, of course, use older sources to support your discussion but the current event article serving as the main focus of your paper must be recent. 

For your first SLP discuss why the mission and vision are important in helping to shape organizational strategy and find two recent articles (no older than four months old) that provide examples of organizations that seem to be living up to (or failing at) fulfilling their mission and vision.  

Remember that you are playing the role of a person blogging about strategic management and the key here is to convey to the public the importance of the mission and vision statement in a strategic management context and to provide examples of organizations who do well (or poorly) in fulfilling their stated missions and visions.  Also remember to keep your discussion focused on strategic management.

SLP Assignment Expectations

Your SLP assignment should be a minimum of 3 pages in length. 

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.  

Please make sure you review the assignment rubric prior to writing your assignment.