Mission, Vision Values How does a corporation determine what direction they will take in the marketplace?

Mission, Vision & Values How does a corporation determine what direction they will take in the marketplace? The first three elements of setting this direction are Mission Vision and Value Statements. What do these mean? How do they impact decision-making at a corporation?

A corporation determines the direction it will take in the marketplace based on theorganization’s mission vision and value statements. The mission statement states the objective ofthe company....