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MKT 421 Week 5 Discussion Questions 2

The file MKT 421 Week 5 Discussion Questions 2 has solutions of the following questions:

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

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