Waiting for answer This question has not been answered yet. You can hire a professional tutor to get the answer.
QUESTION
MKT 431 M3A1 Discussion
Read the following case study:
Visit Dell and Apple's Web sites and analyze the similarities and differences in how the two computer companies address the items listed below:
- Price / quality relationship
- Perceived quality / value
- Image
- Product differentiation
- Reducing consumer's perceived risk. These will include time, money, functionality, and cognitive dissonance / post-purchase evaluation.
