MKT 455 Week 5 Individual Assignment Customer Behavior Profile
This archive of MKT 455 Week 5 Individual Assignment Customer Behavior Profile covers the next issue:
The stakeholders were impressed with your presentation and have asked that you continue to develop your ideas and provide more evidence to support campaign adoption. Because the product is new, you realize the importance of understanding the customer and have decided to create a customer behavior profile as the next step in your proposal.
Resources: Kudler Fine Foods Virtual Organization, E-Marketing Persuasion Memo, and Stakeholder Presentation
Choose a research method identified in the sample blog assignment to develop a research instrument.
Identify a market segment for healthy snacks; then, apply the instrument to the target audience.
Analyze the findings to create a customer behavior profile.
Use the profile data to develop a message (slogan, catchphrase, or logo) and a unique selling point (USP) that could resonate with the target market.
Write a 1,250- to 1,500-word paper with three to five scholarly sources to summarize your work. The paper should begin with a brief introduction on market segmentation that answers the following questions:
How is segmentation effectively used to sell products online?
What characteristics of online sales encourage people to buy?
How may a company target a customer for online sales?
Explain the steps you took to create your customer profile and how you developed your product message and USP.
Format your assignment consistent with APA guidelines.