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MKT 455 Week 5 Learning Team Assignment Customer Relationship Management Plan
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The CMO and stakeholders have given serious consideration to your proposal to adopt an Internet marketing campaign. After reviewing the material you have presented, they want to see your plan on how the brand will be communicated to the public.
Resources: Kudler Fine Foods Virtual Organization and CMO Response Memo
Write a 1,050- to 1,400-word memo to the stakeholders and the CMO discussing your plan for customer relationship management.
Include the following in your memo:
Overview of how the Internet creates and sustains customer relationships
Internet tools used for the IMC and an explanation of their importance
One sample of an IMC tool discussed such as a fictitious blog for the healthy snack products
A discussion on the advantages and disadvantages of using social networking media as an IMC tool
Format your assignment consistent with APA guidelines.
Resource: Customer Relationship Management Plan Memo
Develop a 5- to 10-slide PowerPoint
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