Answered You can buy a ready-made answer or pick a professional tutor to order an original one.
MKT 571 Week 2 Assignment Understanding Target Markets
Purpose of Assignment
To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.
Assignment Steps
To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan.
Create the research section of your marketing plan in minimum of 700 words.
Include at least 3 elements of the Research List of Topics (see list below):
- Research List of Topics:
- Primary Research
- Secondary Research
- Consumer Analysis
- Customer Profile
- Continuous Consumer Monitoring & Research
- Environmental Scanning
- Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
- Current Opportunities
- Potential Future Opportunities
- Current Threats
- Potential Future Threat
- Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.
Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).
Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.
This assignment will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
- @
- 165 orders completed
- ANSWER
-
Tutor has posted answer for $35.00. See answer's preview
*************************** ***** ***** Model ************************************************************************** **** An *********** plan is * **** **** sketch ******** ********** ****** to ********** ******** *********** ***** inside * ********** **** ****** *** *********** sketch *** ************ ***** ** *********** *** ***** ****** to bring in *** *********** ********* ****** base *** the ******* of achievement the ******** **** to chase *** ** to ********** ******** objectives(West **** ***** ******* **************** **** **** ***** ***************** ******** A ************* *********** ** * ********* examination ** ******** *** ******** *** ******* ******** **** ***** on * commerce ***** of presentation *** ******* This examination is ******* ******** ** ** **** **** *********** The ********** *********** gives *** main **** examination ** *** main ***** ***** * * **************** ********** ******** ****************** The ****** response when the ******* *** ***** ********** **** the ****** was positive *** **** *** product have **** **** ** ****** **** sales over the ***** ***** *** **** ***** in December **** ** be exact **** **** ***** the ***** reputation ** growing in *** ****************** ************ from ***** brands **** Mercedes **** Toyota *** *** *** ******* ****** ******************** ******* ****** ****** ** depicted ** ********* revenue recorded ** December 2015Threats Main ****** is ******* *********** **** ***** established ****** *** consumers’ ********* **** ******* ************************************** Strategies ************ *** *** ******** ***** ***** is vital in ********** marketing ************** plan ******* ** facilitate ********* ** prioritize ******** *** ***** **** make *** ****** pertinent *** *********** **** ** ****** ****** ** * **** ******* spectators Segmentation ******* the *********** ** *** ********* ** ********* ** ********* ************ *** afterward unraveling **** ** *** foundation of their ****** ******** (Schlegelmilch ***** In ************ we *********** ****** *** type ** ********* **** ******* ****** the customer ******* that **** are **** *** ***** serving themØ ********* segmentation ******** by ********** sales ** ***** ***** **** **** *************** Audience *** ****** audience *** *** ***** Model * ******** ***** ******* ******* with ******** ********* *** *** within ***** ****** ***** **** and taxi industry ** *** *** ********* ***** *** primary ******* ****** include ***** ******* *** **** ******** because **** ********* ******* that *** **** growingPositioning ** ******* implementing the business targeting The management ****** ****** *** ******** selling proposition and develop * positioning *** to **** them ********** *** different ******** *********** ********* *** ***** ***** S **** *** ****** have **** ********* **** ******* and secondary ***** ****** **** to *** **** *********** ***** within which the selected ******** ***** access ***** product of Tesla ***** ********** Mix *********** mix *** ****** ** ******** ** *** ********** issue that ***** ******* ** ***** ********** ** *** ********* *********** ** ** a ******* of ************ ***** price *** ******** ******* channels and endorsement income **** ********* ***** of * ***** ***** *** ****** ********* ***** 2014) ********* ** the *********** *** ********* ********* ** *** ******** ******** Price ************* and ************** ********** ***** ***** * *** ********** ***** ** understand **** *** ******** **** **** *** ******* *** *** different ******* *** product **** **** products ** ***** firmsPricevalue refers to *** ********* ** ** suitable ******* ** mounting *** ******* **** ** several ***** product In ****** *** ***** ********* ******** *** *** ****** ********* * manufactured ***** ** ** ******* ****** *** ******** charge for them ** ***** * improved ******** *** best price decision *** ***** ***** * ****** *** that ******** *** ****** ********************* *** ****** to ******** **** ************ ** ***** country ** help **** ** ************ their **************************** ** *** exact technique ** ********** ** ******** ** **** ** ********** *** ********* ***** ****** ***** ****** a ***** ** ******** ********* and contemporary income ** ******* ************ goods ***** *** ************** ************** opportunities:Tesla is ***** faster *** move ****** *********** ****** *** ***** expenditure ** creating *** ********* **** ********* ********* cars *** power ******* ************ ** ****** *** world’s **** ********* *** brightest ****** ** assist **** **** ******** * realityCurrent *********** *** ****** that’s distribution ***** share ******** *** *** *********** **** require ******* * ********** ****** ** ***** ******** **** side ** **** **** ***** ** ******** ****************** ********** ****** ***** *********** the corporation *** * ************ ********* base ******* fine *** Tesla ** it ******* ** ****** *** ******* shift **** the accumulation marketplace ** the upcoming replica **** ***** ******* *** *********** into ********** *** *** ******* ************ several 35% ** the ****** **** ******* S ********* **** fewer **** ******* * time ReferencesKhan * * ****** *** ******* ************ ******* *** ******** (a ********** ****** ****** ************* Journal ** *********** ******** and ********** **** 95Schlegelmilch * * (2016) Segmenting ********* and *********** in ****** ******* ** ****** ********* ******** *** ****** ******** International PublishingSyazwan ** ***** * ***** Bakar Abdul ***** A (2014) ***** logistics ** Malaysia: * SWOT analysis ******* ** ******* Marketing 5(3) *********** * Ford J ***** ******* E (2006) Strategic ********* ******* Oxford ********** *******
