MKT 578 Week 2 DQ3

This pack of MKT 578 Week 2 DQ3 encompasses:


Compare and contrast public relations and publicity. How are they different? How are they same? Do you subscribe to the notion that any publicity is good publicity? What do you think this statement implies? What about the potential for and fallout from negative publicity? Please provide at least one example of both good and negative publicity that support your position

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