Mkt Essy 3 Bill Tutor

Unit Three Case Analysis

Read the CASE ANALYSIS on “Kid Stuff? Determining the Best Positioning Strategy for Akron Children’s Hospital.”

Write a 2.5 Paper in APA format (Not including abstract and conclusion)

12 point Times New Roman font

Please cite the sources within the essay, and use the sources in the article. Will need at least 1-2 other sources to support your argument.

1. Cover Page (See APA Sample paper)

2. Introduction a. A thesis statement

b. Purpose of paper

c. Overview of paper

3. Body a. Discuss the role of qualitative research in gaining a better understanding of how households select a hospital for their children when in need of health care for acute cases?

b. Describe possible survey methods that Norton could request if he commissioned a survey in this case? Which survey method would you recommend and why?

c. Select which of the plans you suggest Akron Children’s Hospital pursue— plan A, plan B, plan C, or plan D?

4. Conclusion – Summary of main points a. Lessons Learned and Recommendations

5. References – List the references you cited in the text of your paper according to APA format.

(Note: Do not include references that are not cited in the text of your paper)