Mona works for a knowledge-intensive software design and development company. Her boss has asked her to lead a task force on valuing the company's...

Mona works for a knowledge-intensive software design and development company. Her boss has asked her to lead a task force on valuing the company’s intangible assets, namely intellectual assets. Mona knows that you are familiar with this challenge, and asks you to provide her with three bullet points on the subject of measuring KM’s benefits to get a better handle on the value of the company’s intellectual assets. What three points would you offer and why?