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need a customer analysis of KFC based on Australia market 1. analysis current customer and potential customer (2 paragraphs) 2. customer motivation (1 paragraph) : Broad categories involve either “n
need a customer analysis of KFC based on Australia market
1. analysis current customer and potential customer (2 paragraphs)
2. customer motivation (1 paragraph) :
Broad categories involve either “needs” or “wants”. Often, products serve both; however, one aspect will generally be more important and therefore call for a particular executional approach. We can use the concepts of Informational motivations (there are five) and Transformational motivations (there are four) as outlined in the ‘Involvement by Motivation’ grid (Rossiter & Percy 2018).
3. ABC Model (Affective, Behavioral, Cognitive) for existing products in AU market. Write each point separately.
4.Decision-making process ( problem recognition, information research, evaluation of alternatives, purchase decision, purchase and post-purchase evaluation ) (1 paragraph)
NOTE: To write the health aspects, now consumers think KFC's products are unhealthy
NEED 2-3 PAGES
