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Need an argumentative essay on A Marketing Opportunity for Powerbike in Thailand. Needs to be 12 pages. Please no plagiarism.The retail chain in the production of bikes and cycles for different consum
Need an argumentative essay on A Marketing Opportunity for Powerbike in Thailand. Needs to be 12 pages. Please no plagiarism.
The retail chain in the production of bikes and cycles for different consumer groups renders priority to the parameters of quality, economy, comfort, safety and security and overall continued reliability. In terms of expansion programs, the retail chain focuses to expand its retail operations to the capital city of Bangkok. Bangkok is chosen as the expansion ground for the business owing to the rise of the population that in turn is causing the emergence of traffic jams. Moreover, the government authority of Bangkok is also found to enhance the promotion of the use of cycles for student communities pertaining to school and colleges. Use of cycles is also considered as a viable opportunity in reducing pollution for which the tourism authority of Bangkok also demands the rise of cycle holders in the region (Ho, n.d.).
In regards to the stated cause the paper endeavors to analyze the market of Thailand and Bangkok as a competitive market for the sale of bikes and cycles produced by Powerbike. The analysis would incorporate a marketing segmentation study based on demographic and psychographic variables focusing on the Thailand market. Further, the analysis would focus on a positioning strategy that would be taken by the company in regards to the Four Ps of marketing to enhance its market in Thailand and Bangkok following which a feasibility analysis of the company’s business in Bangkok would be incorporated.
Demographic analysis of Thailand reflects a high amount of cultural homogeneity owing to the fact that around 80 percent of the population in the region speak the ethnic Thai dialect. The region of Thailand is comprised of people pertaining to different nationalities and ethnic origins like Chinese and people belonging to the Muslim religion.
