Need an argumentative essay on ADIDAS: Advertising Trends for World Cup. Needs to be 7 pages. Please no plagiarism.Download file to see previous pages hips in the modern sports marketing history.The i

Need an argumentative essay on ADIDAS: Advertising Trends for World Cup. Needs to be 7 pages. Please no plagiarism.

hips in the modern sports marketing history.The intelligent and subtle reference to the rules as guidelines for disciplined thinking and then breaking of the rules as an endeavor of mature and bold thinking is the key difference between a mediocre designer and a well established designer.The central argument of "No More Rules" has influenced the development of graphic design in the last two decades.designers have been seen to openly challenge the rules and conventions that were once regarded as essential attribute of good practice.Adidas campaign is a classic example of this rule in practice.it is perfect scenario where the effects of postmodernism can be seen as living example of the transformation in thinking and in style to meet the new changes and challenges of the new global world.The pace at which the campaign changes from country to country and theme to theme confirms the new game of "breaking the rule"adapting the content,visual and the theme to suit the need of the public in that particular region. The role of psyche plays a very significant role in the construction of the campaign. Originality is not the criterion for evaluation in the postmodernism period. In the postmodernism culture the emphasis is more on the contemporary trends which reveal impurity of form, depthless ness, breaking of rules and return to vernacular. The focus is more on 'making it new' by change and distortion. It is the time for experimentation and innovation with rules and the concepts (Poynor, 2003).

The most highlighted the +10 campaign, is the reflection of what can be expected from the teamwork of FIFA and Adidas as a force on the world scene to reinforce the concept of teamwork and team spirit. In 2006 FIFA and Adidas aim to capture the attention of the entire world, with over 38 billion viewers watching World Cup during June -July. In India the Campaign has undertaken several initiatives to celebrate team spirit featuring some of the world's most celebrated football stars such as Michael Ballack, David Beckham, Ral Gonzales, Kak, Alessandro Nesta, Juan Romn Riquelme and Zindine Zidane. Gellner says "+10 is the biggest football marketing campaign in the history of Adidas" (Adidas maps its biggest, 2006). Adidas and FIFA plan to work closely on wide variety of projects ranging from development programs around the worlds to the support of women's football, as well as supporting grassroot events. Herbert Hainer, CEO, Adidas-Saloman AG, expresses very boldly and clearly that relationship of Adidas with FIFA will help strengthen and expand their position as the leading football brand world-wide (Adidas strengthens partnership, 2005).

The +10 campaign is all about the celebration of teamwork and team spirit. The emphasis of the campaign is on the important role which players play as part of the team. and the significant role which the team plays to bring out the best in the player. The importance of the symbiotic relationship is the key link between the team and the individuals who are part of the team.