Need an argumentative essay on Challenging in Delivering Quality Services: Balancing Customer Expectations and Perceptions in Airline industry Ca. Needs to be 60 pages. Please no plagiarism.Download f

Need an argumentative essay on Challenging in Delivering Quality Services: Balancing Customer Expectations and Perceptions in Airline industry Ca. Needs to be 60 pages. Please no plagiarism.

hat the dissertation addresses. The context of the problem is provided in a description of its background and the purpose it is being undertaken. The problem statement and supporting sub-problems are articulated. the answers to the sub-problems that are provided by the dissertation are intended to guide the discussion to the final conclusion that resolves the main research problem. The research objectives that follow provide the rationale for the direction of inquiry taken by the dissertation. ...

Due to the rising costs of fuel, increasing players in the aviation industry, and tightening market conditions due to economic crises and fear of terrorism, airlines are increasingly pressured into performing more effectively to attract more customers, and more efficiently to protect profit margins and ensure sustainable operations. A key factor in courting customer loyalty is provision of quality service to the satisfaction of customer expectations. In Europe and in the world, Norwegian has been recognized as one of the successful airlines that have combined low price and top quality in its value-for-price proposition. The Norwegian Air Shuttle ASA is the official name of the airline company which shall henceforth be referred to in this dissertation by its commercial brand, Norwegian. The company is a low-cost airline, the second-largest airline in Scandinavia, and the third largest low-cost airline in Europe (Welcome to Norwegian, 2013). Norwegian is based in Oslo and operates 382 routes to and from 121 destinations all over Europe, North Africa, the Middle East, Thailand, and the US. In 2012, 17.7 million passengers have flown Norwegian and were served by the 2,500 employees of the company. Norwegian is a publicly listed firm in the Oslo Stock Exchange. Through the years, Norwegian had won a number of awards and citations for its service quality and excellence in the conduct of its operations. The company website announced that in June 2013, the airline was voted Europe’s Best Low-Cost Carrier of the Year by passengers who participated in the SkyTrax World Airline Awards, over a field of 200 airlines worldwide.